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Case study · Identity & pitch · 2026Case study · Identità e pitch · 2026

Nightmare GP.

A new urban motorsport for the next generation, and the identity that sold it. Built in a team of five at the Motor Valley Accelerator hackathon 2026. We won the innovation award.Un nuovo motorsport urbano per la nuova generazione, e l’identità che l’ha raccontato. Costruito in un team di cinque all’hackathon del Motor Valley Accelerator 2026. Abbiamo vinto il premio innovazione.

AwardPremio
Innovation awardPremio innovazione
Event
Motor Valley Accelerator
Team
Morpheus · 5
YearAnno
2026
★Winner · Innovation award, Motor Valley Accelerator hackathon 2026Vincitori · Premio innovazione, hackathon Motor Valley Accelerator 2026
Nightmare GP pitch deck · So we created Nightmare GPPitch deck
Identity · Livery · Deck · App UIIdentità · Livrea · Deck · App UICreative direction: AimanDirezione creativa: Aimangp.studioaiman.com ↗

ResultRisultato

Innovation awardPremio innovazioneTeam win at the Motor Valley Accelerator hackathon 2026.Vittoria di team all’hackathon Motor Valley Accelerator 2026.

Presented toPresentato a

Ferrari · Dallara · PirelliAnd STMicroelectronics, live on stage.E STMicroelectronics, dal vivo.

My roleIl mio ruolo

Creative directionDirezione creativaBrand, livery, pitch deck and app interface, with a background in computer science.Brand, livrea, pitch deck e interfaccia dell’app, con un background in informatica.
The formatIl format

16 drivers. 8 teams. 1 vs 1. Short technical tracks at night, elimination battles, and one survivor.16 piloti. 8 team. 1 contro 1. Tracciati brevi e tecnici di notte, sfide a eliminazione, un solo sopravvissuto.

IdentityIdentità

Cars, night, tracksAuto, notte, tracciati

A red-on-black system with compressed type, a slashed wordmark and a livery for compact, affordable cars.Un sistema rosso su nero con font compressi, un logotipo con le barre e una livrea per auto compatte e accessibili.

Nightmare GP Morpheus livery on a compact race carLiveryLivrea
Nightmare GP night battle renderThe nightLa notte
Nightmare GP app interface with live telemetryApp UI
RulesRegole

Three buttons that decide the raceTre bottoni che decidono la gara

Strategic modifiers designed as icons you understand in one look: Shortcut, Boost and Nightmare Mode.Modificatori strategici disegnati come icone che capisci al primo sguardo: Shortcut, Boost e Nightmare Mode.

Nightmare GP Shortcut modifier iconShortcut
Nightmare GP Boost modifier iconBoost
Nightmare GP Nightmare Mode modifier iconNightmare Mode
PitchPitch

The deckIl deck

Context, format, product, modifiers, revenue and roadmap · designed to be read from the back of the room.Contesto, format, prodotto, modificatori, ricavi e roadmap · pensato per essere letto dal fondo della sala.

Nightmare GP pitch deck · traditional motorsport created legends01
Nightmare GP pitch deck · how it works03
Nightmare GP pitch deck · cars, night, tracks04
Nightmare GP pitch deck · strategic modifiers05
Nightmare GP pitch deck · six revenue flows06
Nightmare GP pitch deck · roadmap07
Nightmare GP pitch deck · motorsport that enters your night08

Explore the live site: gp.studioaiman.com ↗Guarda il sito: gp.studioaiman.com ↗

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